As a marketer, you would like to measure the work. How many leads are generated?Which is the best channel? How much revenue is obtained from leads? And many more. A lot of metrics matter while measuring the performance of marketing campaigns. This is because no single metric will sum up all the marketing efforts. That’s where the digital marketing dashboard comesinto play. However, not everyone will be sure of how to get started. Hence, here are some basic questions answered that will provide a basic idea of the dashboard.
Common questions that are asked before creating a dashboard:
- What is a digital marketing dashboard?
A digital marketing dashboard is an electronic interface that enables marketersto combine all the real-time insights from multiple digital marketing channelsonto a single platform. It helps in measuring the performance of the marketing campaigns through various metrics. Using the dashboard to monitor all the digital marketing campaigns will let you stay on track with the marketing goals and make the necessary adjustments in the strategy for the areas which requires improvement.
2. Why is it important in big businesses?
The automated marketing dashboard is an essential tool for businesses in every industry. It displays critical insights into how well the campaign is performing and offers the visual representation of data. By having all the key statistics about the website and marketing appearance at first glance, business owners can quickly notice any changes and react accordingly to get a better success rate of all the online marketing efforts.
3. What analytics does it cover?
The marketing dashboard will display the vital marketing metrics and KPIs visually.The web analytics using a visualisation tool like Google DataStudio, Tableau or Google Analytics dashboard isdesigned to provide the data to the marketers and business owners to make it easier to analyse and pull over the critical insights.
Themarketing dashboard will display the vital marketing metrics and KPIs visually. The web analytics using a visualisation tool like Google DataStudio, Tableau or Google Analytics dashboard isdesigned to provide the data to the marketers and business owners to make it easier to analyse and pull over the critical insights.
4. What are the benefits ofusing the dashboard?
- The dashboard visually summarises all the critical metrics that are selected to track to provide a quick and easy overview of everything. This real-time tracking will provide a live view of how the marketing campaign performs.
- It saves valuable time spent on generating various reports and make it easier to share them with anyone at any time.
- The reports will let you quickly analyse data and help make informed decisions for business growth.
- Using the Powermetrics Google Data Studio dashboard, you can compare the goals against the real-time results and make the necessary changes to stay on top of the marketing games.